News

InterContinental Toronto Centre gets innovative with Jar Creative

January 22 2009

January 22, 2009 – Toronto, Ontario – Jar Creative, an innovative design and interactive agency is pleased to announce it is the Agency of Record for InterContinental Toronto Centre. Jar Creative will bring the luxury hotel closer to its goal of increasing brand awareness. Jar Creative’s innovative approach to strategic planning will begin immediately with the 4-star hotel.

“With a new spa and restaurant added to our plush accommodations, and a solid working relationship already in place, we felt it only made sense to partner with Jar Creative. Their experience with the hotel market and innovative ideas, particularly with regards to online marketing, will move the InterContinental Toronto Centre to the next level of branding and promotion,” announced, Yola Marshall, Director of Sales and Marketing for InterContinental Toronto Centre.

The relationship between the agency and hotel has evolved over the last year, with Jar Creative now taking the lead on many new projects. Jar Creative will provide the hotel with quality expertise in the design and marketing communications industry. The agency will strategically promote some of the hotels offerings including their new spa and restaurant through social networks online and brand awareness using contests and promotions.

“It’s so important to differentiate yourself in the hotel industry – a lot of hotels are caught in a commodity trap. It can be very competitive and that’s why Jar Creative is constantly exploring new innovative strategies. We are so pleased to collaborate with InterContinental Toronto Centre and look forward to see a new light shine on this luxury hotel,” says Jeremy Robinson, President for Jar Creative.

What makes Jar Creative innovative?

For nearly 10 years Jar Creative has been a trusted partner  to the luxury hospitality industry. With an extensive list of clients, Jar Creative has expertise in strategy, branding, web design, marketing, advertising, PR and Web 2.0. As a dedicated learning organization, Jar Creative continues to evolve, having recently added PR and SEO capabilities, with plans to re-launch their website in the coming weeks. They are currently taking on new clients in the following categories: Retail, Travel, Lifestyle brands and Hospitality. For more information on Jar Creative’s services and its innovative approach, visit: www.jarcreative.com.

 About InterContinental Toronto Centre:

A masterpiece of modernism and technology, the InterContinental Toronto Centre offers an ideal location in the heart of the downtown Financial and Entertainment Districts, luxury accommodations, state-of-the-art meeting facilities, unsurpassed high-tech amenities and the very best in customer service. For more information about the InterContinental Toronto Centre, visit: http://www.torontocentre.intercontinental.com.