SoYoung is a Toronto based designer and manufacturer of lunch boxes, diaper bags, backpacks and cooler bags for the modern urban family.
With a devoted North American customer base and increasing global exposure, SoYoung needed marketing support to boost their sales, raise awareness among urban moms around the world, and effectively communicate the products’ balance of style and functionality.
An eCommerce Solution Designed for Growth
In early 2013 we re-launched the site on the Magento platform, which has a powerful suite of eCommerce features, including easy checkout and account management systems. Since shifting to the Magento platform, SoYoung has seen a 42.75% increase in page views a 40.49% increase in unique visitors, and a 30.29% increase in average time on site. After revising the shopping cart page, we’ve also seen a 215.99% increase in cart-to-sale conversions.
Keyword driven Digital Strategy
To raise awareness of SoYoung products, we focused our efforts in the online space. We conducted competitive keyword research to understand how other brands were targeting customers, and developed keyword-friendly URLs. We implemented search campaigns using Google AdWords and launched a retargeting campaign featuring banner ads, to reach consumers who had previously visited the site.
Social Media Campaigns
To capitalize on the active social media habits of their particular audience, we sponsored Facebook campaigns. Facebook campaigns and online contests helped to increase followers and generate more web traffic. Fan engagement increased by 10%. SoYoung currently has more than 4,000 followers on Facebook and then actively engaged Community.
Telling the Brand Story with Video
In order to demonstrate the level of thought and design that had gone into the bags superior functionality, we filmed two sets of videos. One set featured the cofounder demonstrating the bags features to an interviewer in “shopping network” style. Other, more lifestyle driven videosfeatured unscripted testimonials from mothers’ relating their actual experience with the products.
Opt-in email outreach
Finally, we launched email campaigns to announce new products and offers in an effort to increase sales among our existing audience, and boost word-of-mouth conversions.
“Jar Creative have been essential in helping SoYoung grow its online sales into a 6 figure business. From design to technology to marketing strategy, they really know their stuff!”
Catherine Choi, Founder
Search Engine Marketing
Social Media Marketing