Edgemere Residences

Background

Edgemere is a luxury real estate project being developed in Oakville, Ontario by Carterra developments. With 1,000 feet of lakefront, every home is built with direct and unobstructed southern lake views, and is set in the middle of beautiful grounds.

Jar was engaged for a website redesign after the initial site proved difficult to navigate and essential unit information hard to find.

Strategy

Simplified Navigation

Traffic patterns and user feedback showed that most users were looking for floor plans and unit availability so we redesigned the site architecture to provide multiple paths to the most essential information. Users could either select unit availability and then drill down to view specific units, go straight to a list of floor plans or get an overview via an interactive map that also allowed them access to details on individual units.

Interactive Map

One of the main features of the site is an interactive map that allows a bird’s eye view of the property, providing additional content on locations, availability and the phases of the development. Users can quickly see which units have been sold, which are under construction and easily drill down to view floor plans or explore many of the sites’ other features such as the gardens or a carriage house.

A photo Driven Approach

Leveraging the beautiful location scenery and renderings, Jar developed a full-screen, tablet-friendly design that makes use of the abundant photography we were provided and gives the site a rich immersive feel that evokes the property itself.

VIEW SITE

Services

User Experience Design
Multi-screen Design
Branding