How to Choose the Right Agency
for your Business.
10 Questions that Need to be Answered before Choosing a Marketing Agency.
Most business require specialized help with strategic marketing or design execution at some point, but the process of choosing an agency can be daunting,
These questions will help you make an informed decision by outlining some “red flags” to look for when choosing an agency partner.
- Has the agency asked probing questions about your business and clients or have they spent most of the time pitching themselves?
- Is the entire agency team on site or are they primarily a sales office that outsources execution?
- Does the agency have a clearly articulated process or do they seem vague about how the
project will actually be accomplished?
- Does their pricing have integrity in that it’s based on a clear set of requirements or is it lacking in details that justify the final cost?
- Does the agency have a dedicated contact (project/account manager) or is a “creative”
person managing your project?
- Do they talk about strategy and positioning or are do they talk about designing
something that “looks sharp”?
- Does the agency have experienced graphic/web designers in house or are they marketing
consultants that leave you asking “now what?” with regards to execution?
- Is there a consistent quality to the agency’s work examples or does it seem like a
hodgepodge of approaches and styles?
- Is the agency willing to provide references from credible clients (ie. not a friend or family
member) or are their testimonials attributed to “Victor H. – Toronto”?
- Are they trying to ensure the relationship is a good fit or do they seem more focused on
getting a cheque?
Download our Agency Selection Checklist in PDF form for a printable, easy to use guide.
