3 Critical Reasons Why UXD Matters Now
As business complexity continues to increase, organizations need new processes, concepts and language to better manage and present critical information. Here are the three reasons why businesses should be investing in UXD as a core competency:
The Apple Effect: New Devices and Higher Expectations
Love them or hate them, there's no denying that Apple's mobile products have defined the next generation of digital devices and raised expectations around what constitutes a satisfying user experience. In particular, the rise of mobile Apps with tightly constrained sets of features has transformed the way people think about usability, placing an emphasis on intuitive interface design and utility.
The Commoditization of Everything
Overseas Outsourcing and IT Automation have radically transformed many traditional industries. As barriers to entry fall, increased competition and price transparency have impacted profit margins, leaving many businesses struggling for survival. The only way to escape the commoditization trap is to invest in providing a superior experience that customers will pay a premium for. This requires new thinking and approaches that UXD can provide.
The Slow death of Advertising
As we gain total control over when, where and how we consume media, advertising to individual consumers has become incredibly challenging. Not only do we possess an arsenal of technology tools to eliminate unwanted messages but we've also developed psychological filters to block out the deluge of messages. What empowered consumers are seeking is utility, in the form of useful content or functionality (or both). Deliver that and you'll earn their trust and loyalty.
Free Teaching Session:
The 10 Commandments of UXD
Qualified organizations can request a complimentary 1 hour presentation by a senior staff member outlining the essential elements of engaging user experiences. This informative presentation delivers instant value while allowing your organization to explore the potential of the UXD framework. Please contact us for details.
