Stats Tuesday: MOBILE COMMERCE INDEX
How is eCommerce Growing in 2013 vs 2014 and Canadian Statistics
http://share.brandingbrand.
Visits
The graph looks really interesting – for the first time mobile traffic is higher than non-mobile for those who do not have mobile optimized sites these stats should serve as a major push for you to get your site mobile friendly or lose your potential customers.
Visit market share
Visits increased by almost 7%
Order market share
Mobile orders increased by 5.5% Vs tablet orders increased slightly by 1.5%
Revenue market share
Revenue change was modest at 5% while the tablet market is not growing much
Conversion change
- Conversion for the phone increased significantly by 25%-the site are more optimized and the consumers are more confident to shop online
- Surprisingly the tablet conversion has not increased at all
- The desktop conversion increased by 8.4%
Revenue by operating system
In the tablet world the Apple iPad clearly wins with 90%-The new name for it should be “Shopping Pad”
And here is a quick view of Canadian consumer
- Average customers purchasing on their phone is 19% which is higher than the 14.7% in the general
- Surprisingly even the older generation shops online at 74%
- Amazon and eBay are the preferred destinations for Canadian shoppers
- Cosmetics is the number one purchase for Canadians