Stats Tuesday: MOBILE COMMERCE INDEX

How is eCommerce Growing in 2013 vs 2014 and Canadian Statistics

 

http://share.brandingbrand.com/Branding-Brand_Mobile-Commerce-Index_August-2014.pdf

 

 

Visits

The graph looks really interesting – for the first time mobile traffic is higher than non-mobile for those who do not have mobile optimized sites these stats should serve as a major push for you to get your site mobile friendly or lose your potential customers.

 

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Visit market share

Visits increased by almost 7%

 

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Order market share

Mobile orders increased by 5.5% Vs tablet orders increased slightly by 1.5%

 

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Revenue market share

Revenue change was modest at 5% while the tablet market is not growing much

 

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Conversion change
  • Conversion for the phone increased significantly by 25%-the site are more optimized and the consumers are more confident to shop online
  • Surprisingly the tablet conversion has not increased at all
  • The desktop conversion increased by 8.4%

 

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Revenue by operating system

In the tablet world the Apple iPad clearly wins with 90%-The new name for it should be “Shopping Pad”

 

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And here is a quick view of Canadian consumer
  • Average customers purchasing on their phone is 19% which is higher than the 14.7% in the general
  • Surprisingly even the older generation shops online at 74%
  • Amazon and eBay are the preferred destinations for Canadian shoppers
  • Cosmetics is the number one purchase for Canadians

 

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