Important Mobile Ecommerce Statistics

These statistics are based on 70 million online shoppers across 100 US retailers.

http://pages.custora.com/rs/custora/images/Custora_E-commerce_Pulse_Mobile_Report.pdf?aliId=156993

 

Key Highlights

 

US mobile e-commerce market

The results for the first quarter indicate that the annual revenue will mostly likely be over $50 billion

 

jar-blog-stats-US-mobile

 

Mobile conversion rates

 Over 24% of all visits are from a mobile phone, double the tablet visits but revenue is only 8.6%,  visitors have low conversion on mobile. This is a great opportunity to work on increasing conversion.

 

jar-blog-stats-ecomm-share

 

Some tips:

  • Analyze your analytics to see where you are losing the most visitors. Potential issues could be unfriendly user interface, unclear check out process, no indication on site safety and speed are among key contributors.
  • Good QA after each new site update is also critical as every promotion or update must be checked on all devices
  • Trying different offers on mobile vs desktop could also be an option: focusing on the urgency and the benefits of purchasing now

 

 

Conversion rate and order value by device

Average order size is 13 % lower than average

 

jar-blog-conversion-rate

 

Some Tips

  • Shoppers are more likely to buy a smaller item on the phone. To increase revenue that we receive from mobile, one approach worth trying is to sell a few smaller items at once. For example: multi items promotions, bundles, or discounts for certain quantity might be good campaigns to start testing.

 

 

Channel Purchases by device

3 most popular ways mobile users enter the site are direct, email and organic search.

 

jar-blog-stats-device-type

 

Some tips

 

  • As direct is the number one way users enter the site home page must be very clean and have clear offers. Also evr product page, category page, etc must also have clear navigation and promotions in order to captchure enteries to inside pages, with same clear message as the home page.
  • Email must full responsive with mobile specific offers at the top with properly set up landing pages or product pages that directly reflect the messaging in the email