e-Commerce Celebrated 20 Years This Month. How Old is e-Commerce Really?

How old is e-commerce?

We celebrated 20 years of e-commerce this month. I read number of publications about   e-commerce anniversary that have been circulated on or around August 11.  If you try to study the history of e-commerce you find that e-commerce is little older than 20 years, in reality it’s age is practically double.

 

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Stats Tuesday: US Social Commerce Current State of Affairs

This week we have a really interesting infographic about Social commerce but  I feel that we need some background information to describe what is Social commerce really is. To most of us it is just a Facebook like or pin on Pinterest but there is actually a lot more to that. Who knew that there was actually 7 types of Social Commerce or the proper industry term of Social Species.

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Pop-Up Shops! Why Short-Term Retail Leads to Long-Term Gain

Retail is overwhelmingly competitive and cutting through the noise to build interest with consumers is a constant challenge shop owners and marketers are faced with. Throw e-commerce into the equation, and the traditional models of retail have been significantly disrupted. How now, in 2014 do we feature products/brands in a creative and unique way that genuinely stands above the crowd?

 

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Stats Tuesday: Holiday Campaign Planning Action Items

Email Marketing Compass: A Year in Review, Benchmarks from Q2 2013 through Q2 2014

A great research in to the last year email statistics and how they will be impacting the holiday season campaigns that are in their peak planning stage now. By learning more about these key trends we can impact the results of the campaigns.

http://www.yesmail.com/resources/benchmarks/yesmails-email-marketing-compass-year-review-best-practices-holiday-season/thank-you?campaign_id=70160000000oQ3U&gated_nid=1365

 

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Is Black Friday Becoming Black Thursday for Retailers in 2014?

Black Friday has evolved from a calendar event to a seasonal shopping concept that, while firmly embedded in the consumer’s consciousness, now provides less urgency than it once did. Empowered by Internet research and a smorgasbord of e-commerce options, shoppers are becoming much more savvy about searching out the best deals, and retailers need to understand and capitalize on perceptions and behaviors that continue to evolve.

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Stats Tuesday: How Digital Coupons Are Adapting To Mobile And Omnichannel

Coupons have always been shoppers best friend but they have yet to really be major part of our digital life. They still come in the mail and you never remember to bring them to the store when you need them or be able to find one when you actually need to buy something. You may receive an odd coupon by email but they still need to be printed most of the time. The results in his survey are US based and will probably be a bit more optimistic than our reality here in Canada. I subscribe to most major Canadian retailers newsletters and very few offer anything very useful in coupons.

http://www.retailmenot.com/corp/gui/pdf/digital.pdf

 

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95 Critical To-Dos when Migrating from Magento Go

When you are running your online store store, at a certain point in time you have to move to a new ecommerce platform either because your online business has grown beyond the current platform or your online store software as a service is not supported any more.

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Stats Tuesday: Back to school digital shopping, already?

Anytime you open the newspaper or your computer it is flooded with back-to-school ads. We just started having our taste of summer just a few weeks ago and the mood has suddenly changed to fall with all the these ads, makes me feel sad.

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Goodbye 116 Spadina, Hello 1 Robina

Last week we said goodbye to Jar’s previous location of five years at 116 Spadina and moved in to our new location at 1 Robina Ave.  Not just a change in office, our new neighbourhood of Regal Heights Village near St.Clair West and Oakwood in midtown Toronto is quite the scenery change from Adelaide and Spadina. So far I’ve enjoyed taking quick breaks to enjoy the new sights and sounds of St.Clair West, plentiful open park spaces and ample free street parking. Inside the new space, large, afternoon-sun facing windows fill our new work area with much welcome light.

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