How to Stop Thinking Like a Marketer – 6 Easy Steps

It’s easy to fall in love with something you’re close to – if you spend all your time with it and it consumes all of your attention, you no longer see the flaws, weaknesses and idiosyncrasies that only you can love.  If this is your relationship with your marketing (whether it’s your brand, website or a campaign), it’s safe to say your judgment is probably clouded and you need to change your perspective.

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Google changes it up again with Hummingbird

Google has announced their new algorithm a week ago and called it, Hummingbird. (Even though Google had been running it for a month prior before officially announcing it.)

Unlike Penguin and Panda, Hummingbird is a new algorithm, where both Penguin and Panda were tweaks to an existing algorithm. Penguin and Panda focused on eliminating obvious link acquisition strategies (e.g. press release marketing, article marketing, etc.) and ultimately opened the door to the idea of inbound marketing.

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Hey, Marketers: Are You a Left Brained or Right Brained Thinker?

Psychologists and personality theorists have long believed there to be differences between the right and left side of the brain.  The side that dominates thinking in an individual contributes to that person’s natural personality.

People can either be described as left brained thinkers or right brained thinkers. As a marketer, the type of thinker you are guides the type of campaigns you design. Here’s a great infographic from Marketo that illustrates the unique differences between the two –  and why it’s valuable to have a healthy mix of both kinds of  ‘thinkers’ on your marketing squad.

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Employee Spotlight – Russell Holley

While we might be an agency on the smaller scale, we’ve got some major talent in house.  Because of this, I wanted to introduce a new monthly blog feature where we put the spotlight on everyone behind the scenes here at Jar.  Now…to find the first victim interviewee.

Russell Holley.  He could be be the most focussed, and expedient designer in the western hemisphere, I swear.  This guy is truly a design machine, churning out dozens of design projects at any given time whilst always managing to maintain an easy-going-never-stressed-vibe.

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Why Marketing Needs to Invest in Technology

We’re often asked to explain the role of technology in marketing. It’s a complicated question, and the topic of constant debate amongst our team here at Jar. Most often it boils down to this: should brands invest more in technology to back their marketing efforts?

This much we know: when brands invest marketing dollars in technology, the benefit is two-fold. First, technology takes on a new revenue-generating role. Second, marketing becomes more effective by increasing exposure, eliminating guesswork, and focusing on results.

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Content Marketing vs Content Giveaways

Content marketing is about bringing your *targeted personas*  to your organization’s website and making sure you have the right workflow to bring them back. It’s important to remember that the primary goal of creating good content should always be lead capturing, and not a giveaway with hopes that a prospect will like the content enough to pickup a phone a call a salesperson.

This is the reason why we put content behind forms, because if a content offer provides enough value to a person, then a name and email is a small price to pay. Now by having a person’s name, and email you can do one of many things…

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